The major reason why doctors may not prescribe unbranded generic medicine is the lack of confidence of physician and patients in their quality4. Aggressive promotion of branded generic medicines by the pharmaceutical companies further aggravates the problem.
Why is there no effective difference between brand name and generic drugs?
Due to trademark laws, generic and brand-name medications cannot look the same. In many cases, the name of the generic drug will be the same as the active ingredient, such as omeprazole (the generic version of Prilosec, a medication used to treat gastroesophageal reflux disease, or GERD).
How do doctors get paid for prescribing drugs?
Doctors Prescribe More of a Drug If They Receive Money from a Pharma Company Tied to It. Pharmaceutical companies have paid doctors billions of dollars for consulting, promotional talks, meals and more. A new ProPublica analysis finds doctors who received payments linked to specific drugs prescribed more of those drugs ...
Do doctors get money from drug companies?
Each year, about half of all U.S. doctors accept money or gifts from drug and device companies, totaling more than $2 billion. These payments range from free meals during which doctors listen to drug reps pitch their latest products, to travel to luxury locales to serve as paid “consultants.”